Let’s say you’re running for public office and get caught urinating and masturbating in public. Let’s also say that, after being caught, you say nothing for a weekend and plead no contest (a.k.a. the prosecution makes their case and wins because you’d rather not plead guilty and fight). Because your consultant, not you, is saying you want to remain in the race, how would you move your campaign forward?
Some would drop out. Other more media-centric types would call a press conference and kill the issue outright.
Not our Larry Remer, consultant to John Harley. His solution is to mail to the district that his candidate was “taking a leak.” So, if you missed it in the news, the mail will announce that a man seeking your vote was caught up in something that is less than becoming for a candidate.
Now, I don’t know it was Remer’s decision. I just assumed because he makes a killing from mail (ask any resident of District 8 about the deluge of mailings of THE SAME PIECE for days before the election) that he would defer to such a “soft” touch rather than go before the cameras and slay the dragon.
IMHO mail is of limited use. It’s costly for campaigns to do so mail should be done with a precise target on a precise issue that HELPS YOUR CANDIDATE. Reminding and / or informing them of what happened isn’t help in my book, unless you’re collecting the check.
Speaking of check, while Remer was away on Hartley duty, Marti got hit on the Hedgecock show. Where was her consultant on this one? Can we expect a mailing to explain away this issue also?